SportBusiness has a strict internal policy governing the collection, analysis and cleansing of data. It will be bespoke and we want to make sure the product for supporters will be of similar quality.”The deal with Under Armour was initially struck in 2007, with the American company replacing Reebok as kit supplier.Wales first donned their gear against South Africa in November 2008, and the contract was renewed in 2011 and 2015.It’s understood the original Under Armour deal was worth roughly £2.5m a year, with the latest renewal seeing the annual fee rise to around £3.7m.So who will the WRU choose as their next kit manufacturers?Well, you can see the potential brands by looking at who is already in the rugby market.Macron are the providers for Scotland and Italy, as well as the Scarlets and Cardiff Blues, while England, Ireland and Japan are with Canterbury, as are the Ospreys.New Zealand have a deal with Adidas, France are with Le Coq Sportif, while South Africa and Australia are with Asics.Nike are the manufactures for Argentina, with the Dragons wearing VX3 gear.Wales’ kit sponsorship deal with Japanese car manufacturer Isuzu, which runs until 2021, will be unaffected by the change of suppliers.
£12.00 OFFER PRICE OFFER PRICE Womens Light Cream Heather Under Armour Snowcrest Pom Pom Beanie We are working very closely together.“We both wanted to make sure they supported us for the World Cup in Japan, which is really important.“We also wanted to go further than that, so any supporter buying a jersey for Japan can know it’s got that normal 18 month to two year longevity on it.“So the supporters aren’t being disadvantaged in just buying a jersey for three or four months.“We decided the end of 2020 was probably a good time for us to get back into the market to find a partner to help us towards 2023 in France.”The WRU are now in the process of deciding on their new kit partners following discussions with a number of companies, with Wales’ Grand Slam success having been very timely in terms of bargaining power.“We started talking to people pre-Christmas,” said Maxwell.“Conversations were then going on during the Six Nations.“A lot of the potential brands have been coming over to games and seeing what it’s all about, which was perfect timing!“We are now in a position over the next month where we are waiting to receive the offers and we will need to make a decision then.“There are still five to six companies we are talking to at the moment.Outlining the decision-making process, Maxwell said: “It’s financial, it’s down to the product quality, it’s down to the service they will provide.“It’s down to the way they will work with retailers to make it available for supporters, because the Welsh jersey is purchased all over the world.“So there are a range of factors we will look at, financial, team performance, supporter provision and servicing.“Everything will be made specifically for the teams. Under Armour Wales Junior Supporter Home Rugby Shirt 2019-2020 - Red Now £37.46 £37.46 Was £49.95 £49.95 | Save: £12.49 £12.49 Buy Add to wishlist £20.00 OFFER PRICE Kids White Triple Pack of Under Armour Trainer Socks 2020 Mens Wales Sevens Home Rugby Shirt (Short Sleeved) £17.99 OFFER PRICE
OFFER PRICE £16.80 OFFER PRICE The US-based company has been the WRU’s kit supplier since 2008, and signed a nine-year renewal in 2015, worth a reported £3.7m (€4.3m/$4.8m) per year, to 2024. £22.99 £29.99
Mens Black Under Armour Heatgear Armour Compression Tee (Long Sleeved) £22.99 RRP: £42 Now: £30. £41.99 Under Armour had initially signed the Welsh Rugby Kit deal through to 2024, however, the WRU and Under Armour have amicably agreed to split at the end of 2020.
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