One such campaign called #24hourace featured videos of the brand’s sneakers brought to life in the hands of video artists from all over the world and did phenomenally well.Instagram is the perfect platform for Zara to treat its audience with its visual storytelling. The brand posted images of drivers and passengers touring China’s rural countryside in style. Visual, emotional, and of course beautiful, Instagram is the perfect avenue for brands like Bare Minerals to strut their stuff.Glossier’s Insta blends beautiful lifestyle shots with smart advertising. The brand has mastered the art of visual storytelling and has built a community of 18.9 million followers.Calvin Klein has 18.3 million followers on Instagram that adore the brand for its highly stylish product line. With 33.3 million followers (and counting! Runway snapshots are included too, as well as ad campaign images. Well, ok, maybe it is — but on closer inspection, the background of their photos have a lot to say, too. And it couldn’t be more simple. @asos | 313k followers.
Each of their posts activates your sweet tooth, and their captions are as clever as the names of their ice cream flavors.Keeping your Insta fresh with engaging content ain’t easy, so we compiled this awesome list of The weekend has arrived! The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT.This iconic brand added 87 million followers in the last 5 years, a staggering 2,858% growth in follower—with an average of 43,000 followers added per day! 93.5k Followers, 1 Following, 1,352 Posts - See Instagram photos and videos from Fashion Brand Co. Inc. LLC Tm (@fashionbrandcompany) It uses Instagram to showcase its latest innovations and concept cars, spurring enthusiasm and questions on what the brand’s latest offerings are.Kylie Jenner’s very own makeup line is a paradise for cosmetic enthusiasts. Their marketing team knows how to reach millennials — on Instagram! One look at the models in the brand label and you’ll be itching to get your hands on their product line yourself. The brand added an average of 19,500 followers every day over the last 4 years.Gucci has had a steady increase in fans since 2014, gaining a total of 33 million followers over the last 5 years with an average of 17,000 followers added daily.MAC Cosmetics’ quality assurance doesn’t just apply to its products but is a reflection of the brand’s social media strategy as well. That’s an obvious choice for any fashion brand.
Their feed includes customer-generated photos of their sandals out in the wild, as well as sleek product shots highlighting their new styles. Want to splurge your hard-earned money on… Creating awesome short videos is easier than ever...if you know where to look. The L2 report also found that among fashion and beauty brands, Instagram had firmly become the social media platform of choice -- far outranking Facebook and Twitter.Today, the industry's love affair with Instagram isn't showing any signs of slowing down.
The brand has rolled out several campaigns in the past that resonated really well with their audience. Sex House Printed Mesh Face Mask Hood Hydro Flask wanted to raise awareness of upcoming promotions and product releases by reaching more people who would ultimately purchase. Instagram For Fashion: The Rise of Influencer Marketing For Fashion .
Digiday "Instagram is always a priority for us," Rosi Sanchez, a social media strategist at Fossil, Fossil isn't alone. This approach of NOT selling to their followers 24/7 actually gives ASOS a more laid-back vibe. The Honest Company knows this and takes full advantage. 1. While the majority of images are a single pair of shoes, they keep it fresh with awesome black and white lifestyle shots every now and then.While Louis Vuitton’s Instagram feed features celebrity photos and red carpet looks like other similar designer brands, it also showcases the brand’s more wearable, everyday looks. Their Instagram feed features creative interiors from their various offices, some motivational quotes, and the occasional catered lunch spread!Wondering what FedEx could possibly have to post on Instagram? Instagram is where all the cool kids are hanging out these days — and that definitely goes for clothing brands, too.
Now a Rainy day version. Fashion brands on Instagram. Cashmere and Company is a super cute brand that has every kind of clothing item you could think of. National Geographic is well known for its spectacular photographic storytelling, so it makes complete sense that their fine-tuned craft translates well to Instagram.
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