In the second quarter of the year, The Times passed 2 million digital-only subscribers, a first for any news organization. Trump and his supporters were spiteful toward the mainstream media prior to his election, and his win didn’t end their vitriol. “It’s rare that an ad campaign operates on such a heady level.”The campaign continues to have new iterations, including a January 2018 version with the tagline, “The truth has a voice.” The spot debuted during the 2018 Golden Globes and referred to the stories of sexual harassment that had recently come to light.“Unfortunately, [the campaign] almost becomes more relevant day by day,” Gordon says.Sarah Steimer is a staff writer for the AMA’s magazines and e-newsletters.
The “Truth Is Hard” campaign earned 5.12 billion impressions and $16.8 million in media value.
This New York Times poster is inspired by the newspaper's first brand campaign in a decade.
Turning opinion into fact, and the truth into a movement. The initial television ad, which debuted during the 2017 Academy Awards, featured simple black text on a white background. The new ad, created by Droga5 New York and directed by Kim Gehrig, centres in on some of the challenges we have faced this year, and how the newspaper can provide support and sustenance The spot is the latest in the New York Times’ long-running Truth is Essential campaign…
The “Truth Is Hard” ads were also served when readers hit a paywall on The Times’ website.In 24 hours, the “Truth is Hard” ad won more subscribers for The Times than the paper had gained in the preceding six weeks. We also use them to measure ad campaign effectiveness, target ads and analyze site traffic. It includes the sharing of personal information with third parties in exchange for something of value, even if no money changes hands. The New York Times will run its first-ever advertising during the Academy Awards this Sunday with a spot that appears to target the Trump administration titled "The Truth. President Donald Trump has popularized quite a few catch phrases, but perhaps none is more well-known and repeated as “fake news.” To journalists and media outlets, this phrase is akin to doctors hearing anti-vaccination arguments.The New York Times is one of the main targets of the president’s ire. Truth Shirt $32.00 Truth Buttons (Set of 4) $15.00 Neisser says people outside of the paper had strong feelings about The Times — but the staff didn’t think of itself as a brand.
"One of the most effective press conferences I've ever seen!"
Turning opinion into fact, and the truth into a movement...The One Club, The Young Ones
“There’s a bombardment of information and so many things grasping for your attention,” Gordon says. Sign in
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